01 · The goal
Where they wanted to go
Maison Oolong brings spa treatments, hair styling and advanced skin care under one roof, from HydraFacial and Korean lifting to Kérastase hair rituals. The goal was to reach the right local clients and turn their interest into booked treatments, profitably.
02 · Our approach
How we got them there
We built a full-funnel Meta Ads program around Maison Oolong’s signature treatments, matched each one with the audiences most likely to book it, and optimized every campaign for a single outcome: confirmed bookings, not clicks or likes.
- 1 Mapped signature treatments to the audiences most likely to book them
- 2 Built Facebook and Instagram campaigns optimized for confirmed bookings
- 3 Tested creative across treatments, offers and formats
- 4 Scaled spend into the best performers while holding cost per booking
03 · The results
What changed
- Cost per booking of around $15
- Return on ad spend of 3 to 5×
- Campaigns measured on booked appointments, not vanity metrics
