01 · The goal
Where they wanted to go
Victoria Fish has been a family-owned fixture since 1979: every fish hand-selected, never frozen, and cut to order in front of the customer, with smoked salmon prepared in-house. The goal was to bring that reputation to a new generation of local customers.
02 · Our approach
How we got them there
We built Meta Ads campaigns around what makes the market special, from fish cut to order to house-prepared smoked salmon, and put them in front of food lovers within reach of the store.
- 1 Built campaigns around signature products like smoked salmon
- 2 Targeted local audiences within reach of the market
- 3 Led with authentic differentiators: fresh, never frozen, cut to order
- 4 Continuously tested and optimized creative and audiences
03 · The results
What changed
- Local campaigns that put a neighbourhood institution in front of new customers
- Messaging built on what genuinely sets the market apart
- Ongoing testing and optimization on Facebook and Instagram
