01 · The goal
Where they wanted to go
Oly Anger Tattoo has been tattooing since 2009, with a team of more than 20 artists working in realism, blackwork, fine line, traditional and more. The studio wanted its online presence to work as hard as its artists: showcase the full range of styles, and turn people searching for a tattoo into booked sessions.
02 · Our approach
How we got them there
We rebuilt the website around how people actually choose a tattoo artist: by style, by portfolio, and by how easy it is to book. Then we layered on an SEO and GEO program targeting high-intent searches in French and English, on Google and in AI answers, and ad campaigns to keep the booking calendar full.
- 1 Restructured the bilingual site around artists, styles and portfolios
- 2 Made booking the primary action on every page
- 3 Optimized for high-intent local searches in French and English
- 4 Ran targeted ad campaigns built to drive bookings
03 · The results
What changed
- Organic traffic up 75%
- Bookings up 40%
- Generative AI impressions up 46%, from 11.1K to 16.2K quarter over quarter
- A bilingual site that showcases 20+ artists and their styles
- Website, SEO, GEO and ads run by a single team
